The Butterfly Promise
The Butterfly brand and its slogan of “Open the World” exists to spread joy throughout the world with table tennis.
We are grateful for everyone we have come across to make this possible and will create new encounters with table tennis through products and services unique to Butterfly.
Wonder Wonderful ideas and actions
Humble Humble attitudes and sincere hearts
United United with the same goals
Concept of Foundation
Keep digging the small well, sticking to the table tennis world
This is our concept from the very foundation.
Our mission is to closely look at table tennis and develop better equipment for the advancement and development of the sport. We would like to keep providing equipment to make table tennis more dynamic and more attractive as well as to help all table tennis fans live a more prosperous life.
Now that more than a half century has passed since its foundation, we will continue our effort for both the sport of table tennis and all the fans with keeping the concept of foundation in mind.
Our Trademark Butterfly
Imagine that the player is the flower and we would like to be the butterfly flying around the flower providing the necessities
In natural world butterflies fly from flower to flower to help flowers bloom beautifully.
Our trademark "Butterfly" symbolises our faith, "Imagine that the player is the flower and we would like to be the butterfly flying around the flower providing the necessities." We hope to be a company that can keep serving players, just like butterflies serving flowers.
Logo mark at the time of foundation
Currently used for some products
Horizontal logo type used from 1970
Vertical logo mark introduced in 1991
Vertical logo mark introduced in 1997
A mark introduced in 2014 expressing the image of a butterfly taking off